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Bachelor of Arts

Digital Media – Strategic Communication

On Campus
Academics / School of Creative and Media Arts / Digital Media – Strategic Communication

Develop the perspective needed to effectively influence, connect and lead.

Every organization – from multinational companies to local nonprofits – needs help in telling its story. Tiffin University’s digital media program with a professional track in strategic communication offers students insight into how communication skills and theories help organizations achieve their goals in a myriad of ways.

Students develop a broad understanding of communication fields and careers and how the professional communicator serves as an integral part of success in all types of businesses and organizations. Students develop practical and broadly-applicable skills that will help them succeed in any career they pursue.

Th strategic communication track combines theory with real-world application in business, government, the nonprofit sector and all organizations large and small, giving students opportunities to work in a variety of roles in corporate communication, that include: public relations, education, management, training, human resources, sales, media, advertising, journalism, law, marketing and politics and many other fields.

Students gain real-world experience through a required 150-hour internship, working with a professional organization to develop strategies that effectively communicate their mission. TU graduates have interned with news media companies, professional sports teams, Fox Sports, Disney and other leading organizations.

SAMPLE COURSES

COM241 – Mass Communication

A survey course examining the various media (i.e., newspaper, radio, television, film, etc.) comprising the mass media in contemporary American society. Emphasis is given to the history, structure, and potential effects of each medium.

 

COM310 – Interpersonal Communication

This course explores the main theories of human communication, including those that explain the processes involved in dyadic relationships, self-disclosure and listening. These principles are integrated into larger communication contexts in order to understand how decision-making and problem solving occur in small groups.

 

COM320 – Persuasion 

The course develops understanding of theories of and critical attitudes toward argument and persuasion in formal and informal situations. Exercises include preparation, analysis, and criticism of arguments and oral argumentation and persuasive messages, persuasive campaigns, and media persuasion.

 

COM441 – Organizational Communication

This advanced course examines interpersonal and group relationships and patterns of communication within organizations, including the way individuals relate to each other personally, in groups, and as leaders and followers. Students develop an awareness of the different situations in an increasingly complex social, cultural and economic world, the role of conflict as a communications phenomenon, and the challenges of communicating within an organization.

FORMAT

On Campus – Offered in a 15-week semester format with start dates of January and August

Business and Industry

  • Business Manager
  • Speech Writer
  • Opinion Researcher
  • Customer Service Representative
  • Communication Consultant
  • Communication Director
  • Training and Development 
  • Events Coordinator
  • Sales

Careers in Media, Marketing and Advertising

  • Account Executive
  • Marketing Specialist
  • Media Buyer
  • Media Relations Specialist
  • Booking Agent
  • Communications Director

Careers in Government and Education

  • Press Secretary
  • Public Affairs Specialist
  • News Bureau Writer or Editor
  • Publication Copywriter
  • Community Affairs Specialist
  • Trainer, Instructor or Professor

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